“I believe we celebrate the wrong end of life. We throw parties for birthdays… Meanwhile we ignore the day that gives our life its deepest meaning. Our deathday.” So writes bestselling author Karen Salmansohn in her new book To Die For Life: How To Maximize Joy and Minimize Regret Before Your Time Runs Out, her new book that aims to help reframe thinking about death as motivating rather than morbid. In this talk, she’ll introduce her new book, and offer suggestions for reverse engineering your life—from your deathbed backwards—in order to transform your current life into the ideal of your aspirational eulogy. “Because,” in her words, ”nothing will motivate you to seize the day . . . more than realizing your days are numbered."