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Perfume doesn’t always have to be sweetness and light—in fact, it’s often more interesting when it has a shadowy side. The same goes for perfume advertising. In this presentation, we’ll take a closer look at a selection of mysterious and macabre perfume ads. How does each image bring out the sinister or magical side of scent—through language, visual strategies, cultural references, or other tactics? Is the scare-factor sincere or humorous? And why does the evocation of an eerie aroma hold such a strange power over us? Tonight, Join art historian and fragrance writer Jessica Murphy for a close look at perfume advertising with a sinister edge.